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The Dashboard — Your At-a-Glance Overview

The dashboard is the first screen you see after logging in to Stadli. It displays real-time performance data for your events based on your active filters. Use it to monitor sales momentum, gate activity, and revenue health without leaving a single screen.

The date range selector sits in the top-right corner. Choose from:

  • Today
  • Yesterday
  • Last 30 Days
  • Custom Range — enter a start date and end date manually

A per-event filter appears below the date range selector. Use it to scope all dashboard metrics to a single event. Stadli saves your last-used filter and restores it on your next login.

The top row displays six KPI tiles. Each tile shows the value for the active date range and event filter.

TileWhat it measures
RevenueTotal net revenue after refunds for the selected period
OrdersNumber of orders placed
Tickets SoldIndividual tickets sold across all orders
ScannedTickets validated at the gate so far
Conversion RatePercentage of public storefront visits that resulted in a completed purchase
Survey ResponsesFeedback submissions collected through Stadli surveys

Below each KPI tile, a sparkline chart shows the day-by-day trend for the selected period. Use the sparklines to spot drops or spikes before investigating further.

The Insights card is an AI-generated narrative summary of your performance. It refreshes once daily and highlights:

  • Anomalies (sudden drops or spikes in revenue or attendance)
  • Trends across your active events
  • Best-selling events for the selected period

The Insights card does not replace your detailed reports. For exportable data, see Report Builder.

Below the KPI row, the Revenue Breakdown chart shows revenue split by product type. Toggle between donut view and bar view using the control in the card header. Product types include:

  • Tickets
  • Passes
  • Merchandise
  • Gift cards

The Event Performance table lists your upcoming events with the following columns:

  • Event — event name and date
  • Tickets Sold — total sold to date
  • Revenue — net revenue to date
  • Sell-Through % — tickets sold divided by available inventory
  • Scanned — gate scan count for that event

Click any event row to open the event detail view. To create a new event, see Games & Events.

The Season Performance card appears only for Super Admin accounts. It shows aggregated stats across all events in the current season, including total revenue, total tickets sold, and average sell-through.

If you do not see this card, your role does not include Super Admin access. Check your role under Admin > Settings > Users.

The Upcoming Events panel sits in the lower section of the dashboard. It shows quick links to your next three scheduled events, with the event date and current ticket count for each. Click any event name to jump directly to its detail page.

My revenue looks wrong. Check your date range filter. Revenue displayed is net of refunds for the selected period only. Changing the range or event filter will update the figure immediately.

The Season Performance card is missing. Only Super Admins see the Season Performance card. Verify your role under Admin > Settings > Users.

Conversion rate shows 0%. Conversion rate is calculated from public storefront page views. If your event has not been published yet, there are no page views to calculate from, and the rate will display as 0%. Publish the event to begin tracking conversions.


Next steps: Create an event or export data with Report Builder.