Price Levels — Naming and Managing Your Pricing Tiers
What are price levels?
Section titled “What are price levels?”Price levels are named pricing tiers — for example, “General Admission”, “Lower Bowl Premium”, “Student Discount”, “Comp”. Each price level has a name and a base price. You create price levels once and reuse them across multiple sections and games.
Price levels separate the concept of a price tier from where it is applied. You create the tier here; you assign it to specific sections and set inventory quantities under Admin > Inventory.
Creating a price level
Section titled “Creating a price level”Path: Admin > Inventory > Price Levels > New Price Level
- Click New Price Level.
- Enter a Name — this is buyer-facing, so be clear (e.g., “Lower Bowl — Adult”, not “Tier 2”).
- Enter the Price in your organization’s currency. This is the base price before fees.
- Click Save.
The price level is now available to assign to any section.
Editing a price level
Section titled “Editing a price level”Path: Admin > Inventory > Price Levels > [Price Level Name]
You can edit the name and price at any time. If the price level is already assigned to sections with existing sales, changing the price will only affect future sales — existing orders are not retroactively changed.
Archiving a price level
Section titled “Archiving a price level”Archive price levels that you no longer want to use. Archived price levels:
- Are removed from the price level picker when setting up inventory.
- Remain attached to sections where they were already assigned, until manually removed.
- Remain in historical order and report data.
To archive: open the price level and click Archive.
To restore: find the price level in the archived view and click Restore.
Setting a $0 price level
Section titled “Setting a $0 price level”Use a $0 price level for complimentary tickets (comps). Name it clearly, e.g., “Complimentary — Staff”. Restrict access to this price level using a promo code so it is not publicly purchasable. See Discount Codes & Promotions.
What could go wrong
Section titled “What could go wrong”“Price level name confuses buyers” — Buyers see the price level name on the storefront. Use clear, buyer-friendly language.
“Changed price but old buyers paid old price” — Correct. Price changes are not retroactive. Existing orders are not affected.
“Price level doesn’t appear in inventory setup” — Check if it has been archived. Restore it if needed.
See also: Assign price levels to sections, Discount codes & promotions